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social media insights from around the web

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Posts tagged “twitter”

Small-Business Guide - Smart Ways to Promote Your Business on Twitter - NYTimes.com 

Great tips for how SMBs can approach Twitter.

The Twitter Search Revolution: Popular & Promoted Tweets Mature The Service 

21 Tips for Using Twitter and Facebook for Business 

Excerpt from Engage by @BrianSolis

…No matter how many followers a user has, the tweet is likely to reach [an audience of a certain size] once the user’s tweet starts spreading via retweets,” says Kwak et al. “That is, the mechanism of retweet has given every user the power to spread information broadly […] Individual users have the power to dictate which information is important and should spread by the form of retweet […] In a way we are witnessing the emergence of collective intelligence.
Basically the premise of this is 80% of the time you should be talking about someone other than yourself or your business. The other 20% is you sharing your own content.

What Twitter’s “Promoted Tweets” Means To The Ecosystem « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing 

10 Ways to Increase your Twitter Followers & 10 Essential Tools to do it 

Finding, Targeting, and Timing

Make your Tweets sound RT worthy by adding descriptive words, excitement and purpose! One of the masters on Twitter is @Twitter_Tips. You don’t see as much ’copy & paste’ over there. K, think about it like this….your Tweet is actually a news/magazine headline more or less. Look at the copywriting, structure etc… of those junk magazines beside the check out isle.

4 Ways to Use Twitter to Capture Customers 

I love this advice from the Social Media Examiner

  1. Go Local with Twitter GeoTargeting
  2. Join the Conversation
  3. Do Something Unique (good idea but their example isn’t)
  4. Use Contest
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