Posts tagged strategy
“ Blogs provide the content that is the currency of social media and the context that defines its environmental relevance for participants. As such, blogs live at the heart of an integrated social media marketing strategy.”
Why Blogs Should be at Heart of Social Media
Heidi shares 10 reasons why Blog are critical to your Social Success
How to Develop a Social Media Content Strategy
“You can’t have a social media strategy without a content strategy.”
3 important elements to developing an effective content strategy.
- You need to know what your customers, audience or community want to talk about and be willing to engage in those conversations.
- You need to know where your audience wants to have these conversations; in other words, where they “hang out” online.
- You need to measure the results of your conversations to see which ones catch fire.
Read the rest of this excellent article at SocialMediaExaminer.com
21 Tips for Using Twitter and Facebook for Business
Excerpt from Engage by @BrianSolis
“”We decide whether you have a job or not. We decide whether to use our voices to say “Just got a pair of Etymotic headphones and I really love them.” or “Just got a pair of Philips headphones and they didn’t work, right out of the box.” And you know what? People listen to us, because our intent is pure. Our friends trust us more than you. The people we connect with online trust us more than you.
This is the real secret. It’s what Meg said, what I’m thinking I may not have captured in the last post.
“If you make a crappy product and treat your customers badly, all the “connecting” and ‘conversation’ in the world won’t save you”
