Excerpt from Engage by @BrianSolis
“We decide whether you have a job or not. We decide whether to use our voices to say “Just got a pair of Etymotic headphones and I really love them.” or “Just got a pair of Philips headphones and they didn’t work, right out of the box.” And you know what? People listen to us, because our intent is pure. Our friends trust us more than you. The people we connect with online trust us more than you.
This is the real secret. It’s what Meg said, what I’m thinking I may not have captured in the last post.
“If you make a crappy product and treat your customers badly, all the “connecting” and ‘conversation’ in the world won’t save you”
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Though nearly every business, regardless of niche, could find value engaging in social media, that doesn’t mean it’s meant for everyone. Should YOUR company get involved in social media? Maybe…but maybe not.
Here are 10 signs your company isn’t suited for social media.
by @lisabarone
I’m loving this article by @ambecadabra. Clear, concise, and 100% on target.
One of the best get started guides you’ll ever find. /by @MichaelFruchter
I love this advice from the Social Media Examiner
LinkedIn has great tools for connecting you to customers, prospects, and industry thought leaders alike, and many marketers are under-utilizing the functionality available to them due to simple lack of awareness. Which brings us to the new How to Use LinkedIn for Business ebook!
Really straightforward advice on building a consistent strategy. The section on formatting your tweets is excellent.
Understand Your Customers’ Social Behaviors View more presentations from Charlene Li.
