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social media insights from around the web

Curated by @tsudo / KnowtheNetwork.com

Posts tagged smb

Top 5 Facebook Marketing Mistakes Small Businesses Make 

  1. Broadcasting - “Your job is to interact, not just to broadcast” - Peter Shankman
  2. Underestimating the Time Involved
  3. Being Boring
  4. Failure to learn the tools
  5. Violating Facebook’s Terms

Figure out how you’re going to use Twitter effectively, rather than just sending out anything. Don’t over advertise — not every conversation should be business-oriented. When we started, I looked at people that were using it well, and I read up on people like Gary Vaynerchuk, for example. And then I would watch an interview with him, where he would speak about how to use it effectively and some of his tricks and tips. So, find someone who you think is doing it effectively, watch to see how they’re doing it, and pick up on those practices.

Unstink Your Company Blog 

Great tips from @ChrisBrogan

  • Make it easy to Subscribe
  • Write about Them
  • Product Placement
  • Brevity Rules
  • Ask a Question

See Chris’ full post at the OpenForum

Local Search Marketing using Foursquare 

Welcome to the best article I’ve ever seen explaining why your business should be active in Foursquare. Read this!

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