Posts tagged marketing
“”A big secret of Facebook marketing is that it is easy and cheap to drive promotions using ads targeted only at your fans that link to landing tabs that deliver the offer and encourage fans to share to their newsfeed.
A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction. What do you do with a friend? Comment on their photos, like their status, vote on their outfit. These types of interactions take seconds, not minutes, and definitely not hours.
Social Media Marketing in 61 Words by @dmscott
- You can buy attention (advertising)
- You can beg for attention from the media (PR)
- You can bug people one at a time to get attention (sales)
- Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.
“”Twitter has always felt like a casual conversation among friends to me. It reminds me of the old days on IRC chat where people sat around and shot the breeze for hours. But I can’t imagine sitting around with a group of guys on a Saturday afternoon when suddenly one guy stands up and yells, “23-inch Dell Monitor on SALE NOW! Use Referral Code: 12301”.
Can you imagine this same person shouting out ads every five sentences? How about only once every time you got together?
6 Innovative Ways Businesses are Capitalizing on Foursquare
Very good promotional ideas to leverage location based social networking.
Now if Foursquare will just open its network to the rest of us.
