Posts tagged geosocial
Fixing Foursquare
- Step 1 – Build a badge store (actually more like a badge marketplace) where companies looking for ways to incorporate Foursquare into their marketing programs can partner with designers to create their own unique custom badges.
- Step 2 – Allow these companies to plug their new badges and marketing programs into Foursquare’s account management dashboard. Create different levels of management and reporting service, from free to enterprise-class, to give different types of customers and programs the flexibility they need.
-from theBrandBuilder.com
This is sound advice for any GeoSocial service but I dare say Foursquare doesn’t show signs of adopting this strategy. Gowalla’s custom stamp initiative is a hint in the right direction.
The GeoSocial battle ground is not about vast numbers of registrations but who can sustain interest and lower the barrier of entry for business promotions.
Your thoughts?
How 5 Brands Are Mastering the Game of Foursquare
Excellent examples of how to engage people using geosocial apps like Foursquare.
5 Ways to Rock Customer Review Sites
I can’t say it enough, geosocial is a boom for local businesses. Here’s 5 tips to get you plugged in.
Why The Buzz About “Augmented Reality Apps” Might Actually Matter For Your Small Business
Apps and location aware social networks (sometimes known as geo-social) are still emerging and we don’t have clear paths to measuring ROI and influence
BUT…
I think geosocial networks/apps may hold the biggest potential for small businesses. It is a hyper local network by definition with a very long reach.
- Listen, Read Reviews
- Make sure your biz can be found
