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11 How to Time Your Facebook Posts to Reach the Most Fans
Excellent tips and info for judging lifespan of posts.
“I get asked all the time, “How frequently should I post on my Facebook page? When is the best time to post?”
Answer: Post whenever the most recent status update for your page stops showing up in your fans’ News Feeds.”
Tips for More Effective (and visible) Facebook posts
- Posts made between 8 PM and 7 AM receive 20% more user engagement.
- On Wednesdays, fan engagement is 8% above average.
- Posting one to two times per day produces 40% higher user engagement.
- Posting one to four times per week produces 71% higher user engagement.
- Posts with 80 characters or less receive 66% higher engagement. Very concise posts – those between one and 40 characters – generate highest engagement.
- Ask questions to spark dialogue – “question” Posts generate Comment rates double that of “non-question” Posts.
- Fill in the blank Posts receive 9 times more Comments than other Posts.
- Offer fans “$ off” and coupons. Posts containing these offer-related keywords receive the highest engagement.
- Avoid complicated Wall Posts. Status-only Posts receive 94 % higher than average engagement
Great tips from “Writing Effective Facebook Posts” by @BigSea
“”You sent your customers to Facebook and then didn’t give them anything. You focused on the tool, not the offer. Instead of telling your customers WHERE to go (Find us on Facebook! Follow us on FourSquare!), tell them WHY. Better yet, show them why…
They connect because they want something and they expect us to give them something.
