Posts tagged business
“ It’s time for brands to rethink their approach in social media. Everything begins with providing a reason for consumers to connect with brands in social networks, not once, but now and over time, again and again. Brands must study consumer preferences in advance of social efforts and continually monitor what consumers expect and want in this channel.”
Social Media’s Impending Flood of Customer Unlikes by Brian Solis
A must read.
Top 3 reasons consumers break-up with a brand
- The company posts too frequently
- My wall was becoming too crowded with marketing posts
- The content was too repetitive or boring
-read more of Brian Solis’ “Social Media’s Impending Flood of Customer Unlikes” or download the “Social Break-up” study
Social Media and Return on Investment: Some clarity.
What is the ROI of Social Media?
It aims to answer 2 basic business questions: Why should I invest in this, (or rather, why should I invest in this rather than the other thing?), and what kind of financial benefit can I expect from it? The problem is that the question can’t be answered as asked: Social media in and of itself has no cookie-cutter ROI…
To get the right answer, ask the right question.
The question, then, is not what is the ROI of social media, but rather what is the ROI of [insert activity here] in social media?
-read more of this excellent post, Social Media and Return on Investment
