Posts tagged ROI
Social Media and Return on Investment: Some clarity.
What is the ROI of Social Media?
It aims to answer 2 basic business questions: Why should I invest in this, (or rather, why should I invest in this rather than the other thing?), and what kind of financial benefit can I expect from it? The problem is that the question can’t be answered as asked: Social media in and of itself has no cookie-cutter ROI…
To get the right answer, ask the right question.
The question, then, is not what is the ROI of social media, but rather what is the ROI of [insert activity here] in social media?
-read more of this excellent post, Social Media and Return on Investment
“”I joined Twitter like most of you, cause it was cool and I have the attention span of a hummingbird on speed (picture that for a second). So in April 2008 I jumped in. Nothing happened really….
Fast forward to today. Over 40,000 tweets, almost 50,000 followers and a new addiction later, I realized what Twitter brought me. I was thinking today “What if I didn’t jump in?” since a lot of the talk nowadays is about “ROI” and the business case for social media I came up with a list of stuff I wouldn’t have today if I didn’t make the jump just over a year ago.
Social Media ROI: Socialnomics
This is an astounding piece. The quotes alone are priceless. This is truly a must see.
Thanks to thesouthernsocials
