The result of this change is a shift that puts power back in the hands of the customer, and no longer allows products or brands to ignore unhappy customers because they’ve got so many more. Subtle shifts, as return visits on Foursquare decline for a national chain or brand will surface quickly — and other unhappy customers will vote with their feet or their wallets.
We’re rapidly becoming a Curation Nation, a world where abundance is assumed in the world of content — there’s no shortage of content makers of all shapes and sizes. But the avalanche of content makes finding the content you’re looking for significantly harder. Applications like Foursquare provide new filters that turn media on its head.
