Social Producer vs. Conductor: BIG Difference
This is one of the most powerful perspectives I’ve read in quite awhile. It not only applies to your social media efforts with potential clients and customers but is equally important to your internal social strategy.
“A producer creates things aimed at producing results using people, processes and technology. A conductor helps people optimize their use of something which synchronizes with the talents and interest of others. The producer aims to use things to create a result for them or their organization. The conductor enables people to use things to create the result they want, desire and need.”
Source: adfeed
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networkevangelist reblogged this from adfeed and added:
This is one of the most powerful perspectives I’ve read in quite awhile. It not only applies
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adfeed posted this
