NetworkEvangelist.com • This term stems from a joke, really

“ This term stems from a joke, really – a Texan blasts away at the side of a barn, finds where the highest density of shots are clustered, and then paints a target on them. When we look at the habits of the “Twitterati,” that one-half of one percent of users with over 20,000 followers, we unwittingly engage in the same deception. Sure, we can look at their habits – when they tweet, how often they tweet, how often they reply and how often they share links – but when we squint really hard at these graphs, and backtest our way into perceived “patterns,” we leave out a pantload of confounding variables. In other words, we can optimize tweeting patterns all we want, but if we want lots of Twitter followers, we’d probably be better off learning to dunk, sing or be President
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