Fixing Foursquare
- Step 1 – Build a badge store (actually more like a badge marketplace) where companies looking for ways to incorporate Foursquare into their marketing programs can partner with designers to create their own unique custom badges.
- Step 2 – Allow these companies to plug their new badges and marketing programs into Foursquare’s account management dashboard. Create different levels of management and reporting service, from free to enterprise-class, to give different types of customers and programs the flexibility they need.
-from theBrandBuilder.com
This is sound advice for any GeoSocial service but I dare say Foursquare doesn’t show signs of adopting this strategy. Gowalla’s custom stamp initiative is a hint in the right direction.
The GeoSocial battle ground is not about vast numbers of registrations but who can sustain interest and lower the barrier of entry for business promotions.
Your thoughts?
Source: thebrandbuilder.wordpress.com
2 notesShowHide
-
networkevangelist posted this
