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Your Social Media Marketing Linch Pin: Branding 

I absolutely love this post by @garymoneysmith for 2 reasons:

  1. It’s a reminder of why consistency in user experience (branding) is so important in social media.
  2. Brilliant wordsmithing

“Our brains are gold-panning supercomputers instantaneously filtering our way through daily information overloaded.”

“Now considering the chipmunk-on-meth attention span of most Web visitors, does your social media channel past the 5-second brand consistency test?”

Source: moneysmith.com