“”Our daily lives have many layers of trust built into them. There is an implicit social contract that implies that trust. Doing business with your bank, dry cleaner, green grocer and coffee shop is built on that trust. We are friends with others whom we trust. We work with people we trust. And that trust is what drives us to do the right thing.
As my colleague Mathew Ingram wrote in his piece, Lessons from Path and Pinterest: The lesson here is that for social apps, the trust of users is paramount, and the best way to maintain that trust is to be as open as possible about everything that is occurring, particularly if it involves a user’s personal data.
Source: gigaom.com
