“ Figure out how you’re going to use Twitter effectively, rather than just sending out anything. Don’t over advertise — not every conversation should be business-oriented. When we started, I looked at people that were using it well, and I read up on people like Gary Vaynerchuk, for example. And then I would watch an interview with him, where he would speak about how to use it effectively and some of his tricks and tips. So, find someone who you think is doing it effectively, watch to see how they’re doing it, and pick up on those practices.”
Source: Mashable
