“ It’s time for brands to rethink their approach in social media. Everything begins with providing a reason for consumers to connect with brands in social networks, not once, but now and over time, again and again. Brands must study consumer preferences in advance of social efforts and continually monitor what consumers expect and want in this channel.”
Social Media’s Impending Flood of Customer Unlikes by Brian Solis
A must read.
Source: blogs.hbr.org
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