Social Media and Return on Investment: Some clarity.
What is the ROI of Social Media?
It aims to answer 2 basic business questions: Why should I invest in this, (or rather, why should I invest in this rather than the other thing?), and what kind of financial benefit can I expect from it? The problem is that the question can’t be answered as asked: Social media in and of itself has no cookie-cutter ROI…
To get the right answer, ask the right question.
The question, then, is not what is the ROI of social media, but rather what is the ROI of [insert activity here] in social media?
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networkevangelist posted this
