“”My Klout was rocketing! My followers hit the thousands! I was throwing up articles all over guys like me and they were throwing them up on guys like them. And guess what? My clients could care less. I would have better luck talking about Kris Angel, Mind Freak, than Chris Brogan with my clients. They didn’t care about my Klout score either. Why should they? I was spending all this energy and why? I looked at my feeds and realized my feeds were intensely boring. A bunch of self-proclaimed social media people like myself talking about social media, using social media to do it. How was this helping me grow? More importantly, how was this helping my clients?
So I made a simple adjustment. I started listening to the customers of my clients. I studied their voice, their frustrations and their preferred topics of conversation. I monitored their active and non-active times and what articles they liked to share. I engaged when it felt right and when I thought I had something to offer. My Klout score dropped like a rock. But an interesting thing happened. I found I could talk to my clients about their customers in a real way. I could give them insight that they weren’t able to glean from other sources and I could develop campaigns around micro-targeted segments of the client’s customer populations. This did wonders for my client base. I make a living now
Source: socialmediatoday.com
