Should your brand jump on the latest social network?
This excerpt from Briana Campbell’s post “Debunking the New Hotness” is solid. Yes it’s geared toward Pinterest the rules are universal.
Not every new platform is for every brand (person, company)… does it make sense for your brand?
Here are a few questions to ask yourself:
- Is there content you can share that’s not just tooting your own horn, but will still add to your brand story?
- Is there a visual element that’s integral to your brand?
- Are your customers - current and potential - on this platform or are they likely to be in the future?
“”The problem with a lot of online content is that it is forced, he said.
Many nonprofit leaders know they need to post, so they go ahead without worrying about whether what they say is interesting, he says.
Too many organizations, he says, are simply “phoning it in.” “Phoning in anything is a mistake, except for pizza,” Mr. Wollborg said.
“ Although not as common, social networks as mechanisms for warning dissemination were found to generally amplify perceptions of risk and lead to warning response. For example, one woman reported eating dinner with family, receiving a text message about the tornado, and then receiving a phone call shortly after informing her of a storm traveling through Joplin. This heightened the woman‘s belief that a threat existed and prompted her and her family members to take shelter at the restaurant.”
Joplin tornado offers important lessons for disaster preparedness - Quote from p.7 of NWS assessment [PDF] found via Arkansas Weather Blog
Still wondering why making your web presence mobile friendly should be a priority? -> Why Mobile Matters /via @BryanJones
