“This is how Twitter should be done. For the companies out there somehow still trying to wrap their head around this whole Twitter thing: just do what Geico does. Have a real human responding (preferably someone who considers the Internet their second home), and give them the flexibility to respond like a real human would. Let them be funny. Let them make little inside jokes. The Internet hivemind will appreciate it.” — Geico Turns One Man’s PR Trash Into Their Own PR Gold | TechCrunch
Oh No! Blogging is REALLY, REALLY dead this time!!!!!! :D | gapingvoid -
A really thoughtful piece that is pure truth.
Why You Were Friended or Unfriended
“The real challenge is that we can’t fool customers any longer. They often know just as much about Twitter and Facebook and blogging and YouTube and Yelp and TripAdvisor and FourSquare and all the rest as we do. That’s never been the case before, and it makes it much harder for business to claim they need 4 hours to respond, when customers are responding to their friends using the exact same platforms in 15 seconds.” — Why Social Media Has Ruined Your Advantage
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