HOW TO: Target Social Media Influencers to Boost Traffic and Sales
“Twitter is a water cooler for the 21st century. At this cooler you can meet fellow human beings from across the planet, and share thoughts about life, our world, and our children—common thoughts that bind us all, regardless of nationality. In an age when as never before humanity faces a perfect storm of global problems, it’s precisely this kind of water cooler you’d like to see, and to frequent.” — Jeff Goldstein: The Remarkable Power of Twitter: A Water Cooler for the 21st Century
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Because all social media ideals aside, real, actual value, when it really matters, is in the relationships and ideas that sustain us.
A couch to crash, a conversation to join, a word of well-wishes when it matters, is incredibly, unshakably powerful.
” —Meaning, Measurement & Numbers: Twitter’s Follower Bug & the Value of Social Networks at Personal PR by @tmonhollon
Please go read her full post. I can’t recommend it highly enough.
The Twitter Search Revolution: Popular & Promoted Tweets Mature The Service
21 Tips for Using Twitter and Facebook for Business -
Excerpt from Engage by @BrianSolis
“…No matter how many followers a user has, the tweet is likely to reach [an audience of a certain size] once the user’s tweet starts spreading via retweets,” says Kwak et al. “That is, the mechanism of retweet has given every user the power to spread information broadly […] Individual users have the power to dictate which information is important and should spread by the form of retweet […] In a way we are witnessing the emergence of collective intelligence.” — Why Twitter Is the Future of News by @mims
New Research: 5 Twitter Charts For Marketers -
from HubSpot
In Mobile, Women Rule Social Networking -
by @BrianSolis
“Basically the premise of this is 80% of the time you should be talking about someone other than yourself or your business. The other 20% is you sharing your own content.” — What to Share on Twitter | Mike D. Merrill Blog
Several years ago I had a good conversation with a friend going into medical school and I asked him a question that had always made me curious: “Why do doctors call it practicing medicine?” The answer has stuck with me for a while, an answer I find confirmation in from time to time by doctors who enter and exit my life. The answer was “Because the day you stop practicing is the day you fail to understand medicine”.
