February 2010
24 posts
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ComTweets - twitter + business →
ComTweets helps you find your coworkers who are twittering, discover the latest buzzes in your company, and show your personalized brand images to your customers.
Now this is a great idea. It offers a very good way to help cultivate your cumulative presence on twitter.
Found via WiredPen.com
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“I joined Twitter like most of you, cause it was cool and I have the attention...”
– UnMarketing » Blog Archive » What if I didn’t use Twitter?
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How to Use LinkedIn for Business: A free ebook... →
LinkedIn has great tools for connecting you to customers, prospects, and industry thought leaders alike, and many marketers are under-utilizing the functionality available to them due to simple lack of awareness. Which brings us to the new How to Use LinkedIn for Business ebook!
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Facebook fan pages are effective marketing too →
Good research proving that engaged customers can be some of your best.
The Secret To A Better Social Media Strategy:... →
What social network should you be using to grow your business? It depends on who your customers are.
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WatchFinding Signal In the Real-Time Noise by @LouisGray
Takeaways:
Don’t be afraid to unfollow
Find filters and subscribe to curated streams
Protect your stream from Noise
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“Which Type of Twitter Account Should You Create?”
– Which Type of Twitter Account Should You Create? | Small Business Trends
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5 Ways to Rock Customer Review Sites →
I can’t say it enough, geosocial is a boom for local businesses. Here’s 5 tips to get you plugged in.
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8 Simple Steps to Growing a Quality Twitter... →
Really straightforward advice on building a consistent strategy. The section on formatting your tweets is excellent.
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The Albert Einstein Guide to Social Media →
adfeed:
Albert Einstein knew an awful lot. And if you pay attention to his work and his most famous statements about it, you might just think he was talking about us, the social media crew.
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“I hate terms like “Personal Brand” and really only tolerate “Thought Leadership”...”
– Be More You by @tacanderson
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Why The Buzz About “Augmented Reality Apps” Might... →
Apps and location aware social networks (sometimes known as geo-social) are still emerging and we don’t have clear paths to measuring ROI and influence
BUT…
I think geosocial networks/apps may hold the biggest potential for small businesses. It is a hyper local network by definition with a very long reach.
Listen, Read Reviews
Make sure your biz can be found
“Betweenness is a measure of how short are the chains that connects a person to...”
– It’s Betweenness That Matters: The Dark Matter Of Influence
/by @stoweboyd via @kencamp
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Social Producer vs. Conductor: BIG Difference →
This is one of the most powerful perspectives I’ve read in quite awhile. It not only applies to your social media efforts with potential clients and customers but is equally important to your internal social strategy.
“A producer creates things aimed at producing results using people, processes and technology. A conductor helps people optimize their use of something which...
“Here it is in simple terms: add people to your web sites.”
– 5 Signs Your Company is Not Ready for Social Media « Marketing Mystic
5 Insightful TED Talks on Social Media →
Best Connected Individuals Are Not the Most... →
By contrast, “a less connected person who is strategically placed in the core of the network will have a significant effect that leads to dissemination through a large fraction of the population.”
“Every day, hundreds of millions of people use the Internet to blog and tweet and...”
– June Cohen, The Rise of Social Media is Really a Reprise (via alextcone & arlton)