December 2010
11 posts
There are simply too many moving parts for most small businesses to keep up with...
– 2011 Is Not The Year Of Social Shopping And Location-Based Commerce
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101 Marketing Charts & Graphs
Finding the time to participate in social media” is just like exercise –...
– Web Ink Now: Why social media is like exercise
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How to Develop a Social Media Content Strategy
“You can’t have a social media strategy without a content strategy.”
3 important elements to developing an effective content strategy.
You need to know what your customers, audience or community want to talk about and be willing to engage in those conversations.
You need to know where your audience wants to have these conversations; in other words, where they “hang out” online.
You need to...
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60 Ways to Increase Your Influence Online
From CopyBlogger:
#1. “Stop talking about your products and services. People don’t care about products and services; they care about themselves.” -@dmscott
#6. Robert Scoble. “Follow better people. The better your inbound is, the better your output will be. And your output is what people follow.” -@scobleizer
#14. Michael Margolis. “People either identify and connect with your story or they...
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Twitter for Business 101: TwtrconSF
Companies need to open their minds to the metrics of human nature. When brands...
– When brands win hearts and minds they have nothing to lose by @simonmainwaring
The Future of Social Analytics - Defrag 2010