January 2010
22 posts
1 tag
the Twitter Style Guide →
This is a great post and the style tips are dead on.
Twelve Steps To Creating A Bootylicious Facebook... →
I think Facebook pages offer limited time unique branding and design opportunity. I say limited because very few organizations have taken the time to create a wonderful FB page. They all look alike.
This is a great starting point and you should implement everyone of these techniques.
For inspiration here are some other great examples of FB pages.
1 tag
Understand Your Customers' Social Behaviors →
Understand Your Customers’ Social Behaviors
View more presentations from Charlene Li.
2 tags
If you could tell the Human Resources department your Top 10 dos and...
– Dealing With People Who Are Dealing In Social Media
Great tips and links for anyone in HR
2 tags
Essential Social Media Tools for the Small... →
A very helpful guide for SMBs
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The Best Way to Add Video to Your Marketing /via... →
Using multimedia is a vital part of almost any social strategy and this is the best advice I’ve found.
Consider it a required reading
“What’s the biggest mistake companies make, with video? Other than not using it, I mean. (Ha.)
The first mistake companies make is being afraid to try.”
2 tags
definition for social influence marketing:
“The Purpose of a Business is to...
– The Best Social Media Definition To-Date
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20 Reasons Why You Should Blog Before You Twitter →
One of the best posts I can share with anyone or any organization considering a online presence.
Great piece, Great Links
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Why Your 4,243,564 Twitter Followers Don’t Mean... →
I normally don’t share reprimand posts but this piece does point out some mistakes by folks that should really know better. Consider this a “how not to” post
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Facebook Pages, Groups and Profiles Explained →
A clear concise explanation of which entity you should be using.
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Five Reasons Why Your Company Doesn’t Need a... →
A liberating and brilliant piece from @MichaelHyatt.
I refuse to even give you a preview of the points because this article is not in the required reading category.
Enjoy.
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4 Myths About Social Media and Business →
From the American Express Small Business Open Forum:
Small Businesses Must be on Social Media
Set it and Forget It
Word of Mouth Presence Isn’t There
Social Media is Only for Broadcasting Messages
Very good article that helps you think through your strategy.
Thriving in Turbulent Times
Stitching Marketing Congress: Thriving in Turbulent Times
View more presentations from Charlene Li.
1 tag
Social Media Case Study: Vitamin Water’s Newest... →
adfeed:
Vitamin Water’s latest flavour, launching in March this year, was developed and named by the brand’s Facebook fans. The black cherry and lime flavoured drink will be called ‘Connect’ and one…
Social Media Request for Proposal Template
– The Social Media Request for Proposal template is designed to help you evaluate Social Media services/consultants.
It is extremely thorough.
Direct link for .doc / .pdf versions
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Check out the world's only comic book on Word of...
This is a small snippet from an amazing work of visual notes called The Word of Mouth Comic Book [PDF].
Lovely shortcut /via @bryanjones
Social Media. It’s Now Big Enough to Rival the... →
adfeed:
In the last 12 months, social media clearly moved from the wings to the main stage. Obama got himself elected thanks to YouTube and Twitter. Ashton, Oprah, Lance and Ellen “legitimized” the latter…
10 Ways to Get Serious About Social Media →
This article not only offers a nice concise list the links are A+
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Social Media Toolkit by Mike Fruchter →
Normally these toolbox listing posts are mildly interesting and rarely rise above a simple list of the author’s favorite tools. Mike Fructher, as expected, goes the extra mile by introducing the tools by category and strategy. This is as much a tutorial as it is a toolbox.
Fruchter is one of the few voices that continually elevates the discussion. His blog is MichaelFruchter.com and you can...
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This is what I ultimately find most inspiring about the Twitter phenomenon. We...
– How Twitter Will Change the Way We Live — TIME
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Why Twitter Will Endure →
no matter what business you are in, imagine knowing what the thought leaders in your industry were reading and considering.
by NYT writer David Carr @carr2n