December 2009
27 posts
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16 social media guidelines used by real companies →
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10 Organizational Uses for Twitter Lists →
Simple and very good suggestions from @MaddieGrant
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5 New Year's Resolutions for SMBs →
Reflect on Industry Trends
Set New Social Media Goals
Go Local
Master Twitter Lists
Experiment
Repeat #3 often. #5 is unnecessary.
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HOW TO: Implement a Social Media Business Strategy →
A nice and concise guide from the folks at Mashable
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Stefana Broadbent: How the Internet enables intimacy #TED
This talk isn’t specifically about Social Media but the lessons are universal.
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Social Media Marketing in 61 Words by @dmscott
You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)
Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook...
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Facebook Guide Book – How To, Tips and... →
Mashable has created a really good Facebook Guide page. Basic to business
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Twitter is not a community, but it’s an ecology in which communities can...
– City Brights: Howard Rheingold : Twitter Literacy (I refuse to make up a Twittery name for it)
Eight lessons I’ve learned from Twitter →
I don’t often share these lists but Mark’s point #2 is dead on.
This is the NEW networking. No limits. -@Markwschaefer
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Are You Building Brand Instead of Reputation? →
adfeed:
I woke up a little cranky today. My alarm went off (which is actually my Blackberry, thank you) and I immediately checked Twitter to see what everyone was talking about. And again, someone…
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Social media councils: the one 2010 prediction I’m... →
adfeed:
I’m generally sick of the endless flood of posts proclaiming social media trends for 2010. These predictions tend to fall into two categories: blinding flashes of the obvious and SWAGs…
5 Ways to Grow Your Local Business with Social... →
Social media is not just a medium for national brands, it can be a very effective tool for local businesses. Here are a few tips to create a local social strategy.
Your reputation is worth more than eight keystrokes – “(client)”.
– Seven Reasons You Should Care About Disclosure on Twitter | davefleet.com
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The Facebook Marketing Toolbox: 100 Tools and Tips... →
100 Tools and Tips to Tap the Facebook Customer Base
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I think the greatest branding image we create on Twitter is what we contribute....
– comment by @KenCamp on Should your Business Be on twitter
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A massive list of Twitter Charity Interviews →
An awesome resource of 44 interviews how different charities are using Twitter
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Case Study of 4 Companies on Twitter →
A concise look at how 4 companies are using twitter. @AriHerzog highlights what they are doing well an what they need to improve.
Wonderful post.
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the value in having a twitter presence that is a representation of the company’s...
– Should your Business be on twitter? by @SherylBreuker
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The secret to Twitter (and marketing in the future) is to LISTEN and LOVE.
– “How Did You Get So Many Followers on Twitter” by @WarrenWhitlock
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Chris Brogan’s Speech at #LeWeb
Brogan’s influence was not gained because he tells us how to do social media rather it is his ability to ask us the right questions and introduce ideas.
This 15min video is one of his best.
“Be there before the sale”
“Be at the elbow of every deal”
-Chris Brogan
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Measuring Social Media Marketing by @ChrisBrogan →
Chris offers 3 powerful lists that you should take to heart.
8 questions for clients
Engagement Goals
Metrics to measure
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Twitter has always felt like a casual conversation among friends to me. It...
– Trust Is All That Matters | Nordquist Blog
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7 Things That Will Surprise You Most About Twitter →
I really enjoyed this article and I think Jeremy’s points are exactly right.
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7 simple ideas for your corporate twitter account →
Concise and simple tips for being relevant and interesting on twitter.
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20 Questions To Start a Social Media Discussion by... →
Thought provoking questions for any company.
A few of my favorites:
If you could ask our customers whatever you wanted, what questions are on your mind? What would you like to know about them and their relationship to our company? (#9)
Do you think our brand presentation aligns with our reputation in the industry? Why or why not? (#11)
What are the worst case scenarios you can imagine from...
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A scientific method to tame social media madness... →
Any serious new venture should only be attempted with a structured approach and social media is no different. This article applies the principles of the scientific method to the creation of a social media strategy.
Excerpts:
While there are plenty of social media true believers, there aren’t yet a lot of truths…
So, how can you figure out which tools are right for your needs? How...
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Social Media Case Study Round-Up by @eMarketer →
I’m a fan of learning from others and eMarketer.com has a nice collection of interviews and case studies that are definitely worth a look.
Good info from some big brands.