July 2010
5 posts
“social networks are being victimized by the same malware plaguing email and...”
– Gartner: Companies shouldn’t bother banning Facebook, social networking
“I’m not sold just because we connected. If I’ve “friended” you on Facebook,...”
– When Not to Sell Me Something
“The smart marketer will approach the question of value as if the answer is zero...”
– What Is The Value Of A Facebook Fan? Zero! | Forrester Blogs
“the thing to keep in mind is that while linking your audience to a blog post...”
– Is Social Media Failing to Produce Business Leads? : Technology :: American Express OPEN Forum
“By locking the campaign into any proprietary place would have just severely...”
– The Team Who Made Old Spice Smell Good Again Reveals What’s Behind Mustafa’s Towel | Fast Company
June 2010
3 posts
21 Rules of Engagement in Social Media →
Engage, Empower, Act… great rules from @briansolis
3 tags
Small-Business Guide - Smart Ways to Promote Your... →
Great tips for how SMBs can approach Twitter.
2 tags
WatchTwitter 101 For Nonprofits
May 2010
10 posts
3 tags
“many business leaders are again asking the wrong question: “What will social...”
– Quote from @augieray’s excellent article 7 Things Your Organization Must Do Because Of Social Media
1 tag
HOW TO: Target Social Media Influencers to Boost... →
“Twitter is a water cooler for the 21st century. At this cooler you can meet...”
– Jeff Goldstein: The Remarkable Power of Twitter: A Water Cooler for the 21st Century
“Because all social media ideals aside, real, actual value, when it really...”
– Meaning, Measurement & Numbers: Twitter’s Follower Bug & the Value of Social Networks at Personal PR by @tmonhollon
Please go read her full post. I can’t recommend it highly enough.
2 tags
The Twitter Search Revolution: Popular & Promoted... →
3 tags
21 Tips for Using Twitter and Facebook for... →
Excerpt from Engage by @BrianSolis
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“…No matter how many followers a user has, the tweet is likely to reach [an...”
– Why Twitter Is the Future of News by @mims
1 tag
New Research: 5 Twitter Charts For Marketers →
from HubSpot
2 tags
In Mobile, Women Rule Social Networking →
by @BrianSolis
April 2010
13 posts
1 tag
“Basically the premise of this is 80% of the time you should be talking about...”
– What to Share on Twitter | Mike D. Merrill Blog
Practicing Social Media
greghenderson:
Several years ago I had a good conversation with a friend going into medical school and I asked him a question that had always made me curious: “Why do doctors call it practicing medicine?” The answer has stuck with me for a while, an answer I find confirmation in from time to time by doctors who enter and exit my life. The answer was “Because the day you stop practicing is the...
1 tag
What Twitter’s “Promoted Tweets” Means To The... →
3 tags
Local Search Marketing using Foursquare →
Welcome to the best article I’ve ever seen explaining why your business should be active in Foursquare. Read this!
1 tag
“We decide whether you have a job or not. We decide whether to use our voices to...”
– A Followup: Don’t just Recognize the Suck. Suck less.
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10 Reasons You Should Run Like Hell From Social... →
Though nearly every business, regardless of niche, could find value engaging in social media, that doesn’t mean it’s meant for everyone. Should YOUR company get involved in social media? Maybe…but maybe not.
Here are 10 signs your company isn’t suited for social media.
by @lisabarone
1 tag
The Evolution from Numbers to Relevance by... →
Mahendra is dead on in this post. It is not about the wisdom of the crowds and outdated metrics but information relies upon trust networks. Trusted sources, trusted people, and intelligent tools.
Just go read this…
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What You Can Learn About Social Media from... →
A good case example of how Woot.com is using blogs, forums, and social media to focus completely on engaging customers and giving them amazing service
3 tags
How 5 Brands Are Mastering the Game of Foursquare →
Excellent examples of how to engage people using geosocial apps like Foursquare.
2 tags
10 Ways to Get Serious About Social Media →
I’m loving this article by @ambecadabra. Clear, concise, and 100% on target.
2 tags
Foursquare Introduces New Tools for Businesses -... →
2 tags
10 Ways to Increase your Twitter Followers & 10... →
Finding, Targeting, and Timing
2 tags
“Make your Tweets sound RT worthy by adding descriptive words, excitement and...”
– Ultimate Guide to Getting #ReTweeted on Twitter by @Flipbooks
March 2010
13 posts
2 tags
40 Key Elements to Getting Started In Social Media →
One of the best get started guides you’ll ever find. /by @MichaelFruchter
Are You a Social Media Evangelist? / Frank... →
@FrankDickinson hits a homerun in this post. I’ve called myself a social media evangelist for sometime and he outlined the role I seek to fulfill.
Talk about others
Talk about tech that can help others
Media Curation Is Now Consumer-Generated →
The result of this change is a shift that puts power back in the hands of the customer, and no longer allows products or brands to ignore unhappy customers because they’ve got so many more. Subtle shifts, as return visits on Foursquare decline for a national chain or brand will surface quickly — and other unhappy customers will vote with their feet or their wallets.
...
WatchSocial CRM: The New Rules of Relationship Management
3 tags
4 Ways to Use Twitter to Capture Customers →
I love this advice from the Social Media Examiner
Go Local with Twitter GeoTargeting
Join the Conversation
Do Something Unique (good idea but their example isn’t)
Use Contest
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Twitter 101 | A Refresher In @ Replies →
Do you really understand how Twitter replies work? @adamsconsulting wrote a very clear explanation
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How to Track Twitter Friendships for Business and... →
Definitely not the same old ideas. Some new tips and tools to help you find and track friends on Twitter.
1 tag
ROI: How to Measure Return on Investment in Social... →
3 tags
Learn from the Best: Getting Started With Social... →
An amazing resource of links and advice. Consider it must read for SMBs
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“Social media simply takes you back to basics “Social media” can seem like a...”
– 5 Things FedEx Has Learned about Managing Relationships through Social Media
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5 Things FedEx Has Learned about Managing... →
One of the better articles showing the benefits of a good Social Media interaction strategy
Social media expedites your ability to intelligently gather information.
Social media humanizes a company
Social media allows you to engage in in-depth conversations.
Social media uncovers opportunities fast.
Social media simply takes you back to basics
2 tags
7 Insanely Useful Ways to Search Twitter for... →
Leveraging Google and Twitter search for narrowing your focus. Great tips!
February 2010
24 posts
1 tag
ComTweets - twitter + business →
ComTweets helps you find your coworkers who are twittering, discover the latest buzzes in your company, and show your personalized brand images to your customers.
Now this is a great idea. It offers a very good way to help cultivate your cumulative presence on twitter.
Found via WiredPen.com
2 tags
“I joined Twitter like most of you, cause it was cool and I have the attention...”
– UnMarketing » Blog Archive » What if I didn’t use Twitter?
2 tags
How to Use LinkedIn for Business: A free ebook... →
LinkedIn has great tools for connecting you to customers, prospects, and industry thought leaders alike, and many marketers are under-utilizing the functionality available to them due to simple lack of awareness. Which brings us to the new How to Use LinkedIn for Business ebook!
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Facebook fan pages are effective marketing too →
Good research proving that engaged customers can be some of your best.
The Secret To A Better Social Media Strategy:... →
What social network should you be using to grow your business? It depends on who your customers are.
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