February 2012
4 posts
“Gotta say I am glad that Instagram has allowed all the moments like this one...”
– Why Instagram works
How To Be A Social Media Self-Righteous Jerk →
“The Hacker Way
As part of building a strong company, we work hard at making...”
– facebook-files-s-1-for-5-billion-ipo.html
Creating a Social Media Style Guide →
Great read and very informative
“A simple test that I use to judge whether my content is any good.
If I didn’t...”
– A simple content value test - Christopher S. Penn
January 2012
5 posts
“Right now most people in the church are applying the wrong set of expectations...”
– Facebook Is Not The Fax Machine
“n fact, because of the strong connection between Google and Google Search,...”
– 5 Google Tricks to Dominate Google Search Results
17 Ways to Resuscitate a Fading Facebook Page →
“Right now most people in the church are applying the wrong set of expectations...”
– Facebook Is Not The Fax Machine: Technology and the Pastoral Office
December 2011
11 posts
“Time to quote Shirky YET AGAIN: “So forget about blogs and bloggers and...”
– Oh No! Blogging is REALLY, REALLY dead this time!!!!!! :D | gapingvoid
“This is how Twitter should be done. For the companies out there somehow still...”
– Geico Turns One Man’s PR Trash Into Their Own PR Gold | TechCrunch
Oh No! Blogging is REALLY, REALLY dead this... →
A really thoughtful piece that is pure truth.
“The real challenge is that we can’t fool customers any longer. They often know...”
– Why Social Media Has Ruined Your Advantage
“We believe social is running out of hours. Forrester believes we are reaching...”
– The End of Time-Wasting Social Media? « Sysomos Blog
My QR code experiment: 9 brands at the Mall of... →
Good comments here as well.
1 tag
15 Ways to Bring Social Media to Events →
Some tried and true recommendations but a few new onews….
Ad hoc presentations - upload presentation to slideshare and print QR codes that link to it. Hand out the QR and someone can instantly hop into your presentation from even the escalator.
Also… they left out lanyrd
Social Proof →
One of the better articles I’ve read of late & helps express something I knew but didn’t realize.
November 2011
5 posts
“So did Twitter cause El Tahawy’s release? As with the original demonstrations in...”
– How Twitter helped rescue Mona El Tahawy — Tech News and Analysis
1 tag
11 How to Time Your Facebook Posts to Reach the... →
Excellent tips and info for judging lifespan of posts.
“I get asked all the time, “How frequently should I post on my Facebook page? When is the best time to post?”
Answer: Post whenever the most recent status update for your page stops showing up in your fans’ News Feeds.”
5 Ways Small Businesses Can Avoid Social Media... →
Have a plan, it takes time, learn your audience.
How to Create a Social Media Marketing Schedule →
For an individual or SMB just starting out I find that using a schedule is essential to helping them integrate social media into their work flow.
Give it a few months and they’ll begin to naturally grout the activity into their daily life.
October 2011
10 posts
1 tag
How to Time Your Facebook Posts to Reach the Most... →
“The difference between 20th century marketing and the social era is simply...”
– Enough About You by @nilofer
Watch(via Influencing the Influencers: You’re Doing it Wrong)
Watch@ArikHanson also adds some great tips in his post 10 tips to bolster your influencer outreach programs
2 tags
Tips for More Effective (and visible) Facebook...
Posts made between 8 PM and 7 AM receive 20% more user engagement.
On Wednesdays, fan engagement is 8% above average.
Posting one to two times per day produces 40% higher user engagement.
Posting one to four times per week produces 71% higher user engagement.
Posts with 80 characters or less receive 66% higher engagement. Very concise posts – those between one and 40 characters – generate...
2 tags
“It’s time for brands to rethink their approach in social media. Everything...”
– Social Media’s Impending Flood of Customer Unlikes by Brian Solis
A must read.
1 tag
Top 3 reasons consumers break-up with a brand
The company posts too frequently
My wall was becoming too crowded with marketing posts
The content was too repetitive or boring
-read more of Brian Solis’ “Social Media’s Impending Flood of Customer Unlikes” or download the “Social Break-up” study
2 tags
Social Media and Return on Investment: Some... →
What is the ROI of Social Media?
It aims to answer 2 basic business questions: Why should I invest in this, (or rather, why should I invest in this rather than the other thing?), and what kind of financial benefit can I expect from it? The problem is that the question can’t be answered as asked: Social media in and of itself has no cookie-cutter ROI…
To get the right answer, ask the right...
“My Klout was rocketing! My followers hit the thousands! I was throwing up...”
– I Miss The Social Media Echo Chamber. | Social Media Today
37 Ways to Use Twitter for Business →
September 2011
4 posts
“The fact is, very few people have room to manage many multiple social networks...”
– Google+ ‘Worse Than a Ghost Town’
Dear Google , It’s not you it’s me. →
Best read while humming “Yesterday” Boyz to Men version.
“Brian Halligan, CEO of Hubspot, said in a keynote address at this week’s Inbound...”
– 7 Tips to Make Your Blog Stickier
2 tags
Watch10 Quick Facts You Should Know About Consumer Behavior on Facebook
August 2011
7 posts
1 tag
“You sent your customers to Facebook and then didn’t give them anything. You...”
– The #1 Reason Your Customers Hate You on Facebook
2 tags
23 Things Great Brands Do In Social Media →
A few I liked:
Dedicate time to answering questions from customers, potential customers and people first learning about the brand.
Give their employees a unique voice and the permission to connect to others.
Push back the curtain to give their audience a better understanding of how things work, why they work that way, and what the company believes.
Don’t take social media too seriously, but...
2 tags
1 tag
“Facebook brand pages are one of the biggest marketing deceptions in history. You...”
– Are you aware of Facebook’s dirty, little secret?
“Think about your audience first, second and last. They don’t really care about...”
– Why Can’t Brands Connect? | Social Media Explorer
What journalists need to know about libelous... →
1 tag
WatchTwitter In-depth Introduction for Business
by @RitchBrandon via Michael Hyatt
July 2011
3 posts
“Content, not conversation, is the keystone to social media effectiveness.”
– Why “Engaging in the Conversation” Might Be a Waste of Time
“Let me be clear – engagement is about the relationships that impact the...”
– The Hitchhiker’s Guide to to Tracking Website Engagement
Google+ is the social backbone →
Excellent article that uses Google+ as a prototype for how socialization and standardization is the next phase of social networking.
June 2011
2 posts
