By contrast, “a less connected person who is strategically placed in the core of the network will have a significant effect that leads to dissemination through a large fraction of the population.”
NetworkEvangelist.com
Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks
“ Every day, hundreds of millions of people use the Internet to blog and tweet and IM and Facebook, as if it were the most natural thing in the world. And it is. The tools are new, but the behaviors come naturally. Because the rise of social media is actually a reprise, a return to the natural order. ”
June Cohen, The Rise of Social Media is Really a Reprise (via alextcone & arlton)
Twelve Steps To Creating A Bootylicious Facebook Page
I think Facebook pages offer limited time unique branding and design opportunity. I say limited because very few organizations have taken the time to create a wonderful FB page. They all look alike.
This is a great starting point and you should implement everyone of these techniques.
For inspiration here are some other great examples of FB pages.
Understand Your Customers' Social Behaviors
Understand Your Customers’ Social Behaviors View more presentations from Charlene Li.
“ If you could tell the Human Resources department your Top 10 dos and don’ts of Social Media for current and prospective employees, what would you tell them? ”
Dealing With People Who Are Dealing In Social Media
Great tips and links for anyone in HR
The Best Way to Add Video to Your Marketing /via @OPENForum
Using multimedia is a vital part of almost any social strategy and this is the best advice I’ve found.
Consider it a required reading
“What’s the biggest mistake companies make, with video? Other than not using it, I mean. (Ha.)
The first mistake companies make is being afraid to try.”
After an amazing social media campaign @Invisible won the $1 million dollar Chase Community giving prize. Their work is inspirational and their campaign will become on of the premiere case studies for non profits using social media.
Brilliant Work. I’m thrilled they won. Congratulations Invisible Children
